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Innovation, tech and artificial intelligence

Innovate with awareness. Open new opportunities while governing the risks.

Digital transformation changes the way businesses produce, sell, communicate and take decisions.

Digital platforms, software, automation and artificial intelligence offer new opportunities for efficiency and competitiveness, but they also raise legal questions about liability, the use of data, intellectual property, contracts and regulatory compliance.

Legal Bloom® works alongside businesses as they develop and adopt digital technologies, bringing the legal dimension into their innovation processes.

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The legal challenges of digital transformation

Bringing AI into business processes.

Assessing the risks of using artificial intelligence systems, setting responsibilities and internal rules, protecting data and confidential information.

Developing and selling technology solutions.

Governing by contract the development, licensing, use and maintenance of software, platforms and digital services.

Selling online and operating on platforms.

Managing the regulatory obligations on e-commerce, pre-contractual information, digital contracts, relationships with users and consumers and with platforms and marketplaces.

Keeping up with digital regulation.

Understanding and applying the obligations arising from European and national rules, including, where applicable, the AI Act, the Digital Services Act and the Digital Markets Act.

What we do

  • Legal assessments on the adoption of artificial intelligence systems.
  • Support for AI governance and the definition of company policies.
  • Analysis of the obligations under Regulation (EU) 2024/1689 (AI Act).
  • Development, licence, supply and use contracts for software and SaaS services.
  • Drafting terms and conditions for digital platforms and e-commerce.
  • Compliance of online sales and digital services.
  • Legal analysis of automated systems and smart contracts.
  • Review of the compliance and legal binding force of digital processes and of the signatures used.
  • Assistance on commercial relationships with platforms and digital intermediaries.
  • Contracts and compliance for influencer marketing activities.
  • Training on the responsible and compliant use of artificial intelligence.

Our approach

Regulation should not be addressed only once a technology has already been adopted.

We step in at the initial assessment, when the contractual relationships are set and when the way the technology will be used is organised.

The aim is to let the business take the opportunities of innovation while keeping control of its liabilities and risks.

Technology creates new possibilities. People and organisations need the tools to govern them.

Tools and insights for this area

Ready-to-use templates and articles by the firm on this subject, in Italian.

Are you introducing AI tools, developing software or digitalising your processes?

Let's talk about what your business needs.

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